Level up your gaming.

The gaming world is deeply immersive, with audiences ranging from casual players to hardcore enthusiasts with high-end setups. For Currys PC World (before rebrand), I developed an identity that connected with this spectrum—positioning the brand as a go-to for cutting-edge gaming tech. The visual language drew from the gaming scene’s dark aesthetic, using neon accents, angular textures, and RGB-inspired lighting to reflect the environment.