Get a prize with every purchase!

Carphone Warehouse launched a giveaway campaign totalling up to ten Million pounds worth of products with every purchase – ranging from free coffee to cinema tickets, to more desirable stuff like tech, cash, vouchers and cars! I created a bold, celebratory lock-up using custom gold typography and prize previews to grab attention. To ensure standout across channels, we paired vibrant backgrounds with playful design, and animated the lock-up for use in-store and on social media.