Here are a few examples of the many short-form mini campaigns created throughout the year Currys in the retail space.
I led the creative visualisation and storytelling for each campaign—from concept to final assets and toolkit delivery. Working closely with cross-functional teams, I ensured every activation aligned with the marketing brief while pushing creative boundaries. Each campaign was designed to upsell both brands through compelling narratives that connect with customers and drive sales, with multiple strands tailored to different suppliers, (brand) propositions, or categories.
