£10 Million Giveaway
Event Campaign
Conceptual, Creative Direction, Art Direction,
Brand, Marketing, Campaign.
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Brief.
Carphone Warehouse to launch a giveaway campaign totalling up to ten Million pounds worth of products with every purchase – ranging from free coffee to cinema tickets, to more desirable stuff like tech, cash, vouchers and cars!
A huge event to draw more customers to buy, reward them and create brand noise in the market.
Outcome & Decision making.
Led the development of a bold, celebratory campaign lock-up, using custom gold (house) typography and prize-led visuals to maximise impact and drive attention.
Directed a vibrant, playful visual approach to ensure strong cross-channel performance, adapting the creative into motion for in-store screens and social content.
Developed a guidance toolkit to support channel teams, outlining best practices and demonstrating the adaptability of the campaign across touchpoints.