Case Study Type.
Brand/Marketing Campaign.
Role.
Senior Creative Designer
Case Study Overview.
Carphone Warehouse to launch a giveaway campaign totalling up to ten Million pounds worth of products with every purchase – ranging from free coffee to cinema tickets, to more desirable stuff like tech, cash, vouchers and cars!
A huge event to draw more customers to come in-store in turn can turn into potential footfall and increase in sales from as little as purchasing a phone case to a phone contract.
Creative execution:
The direction of this campaign development of a bold, celebratory campaign lock-up where the prize-led visuals are in a fun way to drive attention and impact. The custom gold typography application was added - fitting for the 'giveaway prizes' theme. It also stands out against the brand and the red theme (as it was used against the festive time of the year)
