Roam Free with iD Mobile
Brand/Marketing Design
Conceptual, Creative Direction, Art Direction, Brand, Marketing, Campaign, Digital, Print, Collaboration.
––
Brief.
To strengthen the iD Mobile SIMO Roaming proposition by increasing market awareness and clearly demonstrating the benefits and value of SIMO plans, positioning them as the go-to choice for seamless international connectivity.
Challenges.
Incorporate SIM card asset to convey only on SIMO
Communicate travel and connectivity outside the UK
Convey a wide range of international destinations
Ensure the solution works seamlessly within the existing brand framework
-
![]()
Creative Idea
-
![]()
Traveling moodboard
Concept & Narrative:
The idea centres on iD mobile SIMO providing coverage and connectivity wherever you travel*. The priority was to have brand stand-out whilst creating meaningful visuals that instantly recognisable in travelling and to travellers whether it’s the globe or packing essentials. The headline reinforces the message of saving money, juxtaposed with the freedom to travel, with each asset expressing these ideas in its own way.
Creative Direction:
Collaborated with copywriters to inspire travel while highlighting cost savings.
Removed SIM cards as map pins from original concept; avoiding scalability and recognisability issues. Instead heroing the SIM within the brand thumbprint asset to enhance prominence.
Developed a supporting asset carrying the same visual concept of the brand polytubes wrapping around travel to create flex and extend brand proposition through-out the year.
Collaborators:
Andrew Clarke - Senior Copywriter