Roam Free with iD Mobile
Brand/Marketing Design

Conceptual, Creative Direction, Art Direction, Brand, Marketing, Campaign, Digital, Print, Collaboration.
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Brief.

To strengthen the iD Mobile SIMO Roaming proposition by increasing market awareness and clearly demonstrating the benefits and value of SIMO plans, positioning them as the go-to choice for seamless international connectivity.

  • Incorporate SIM card asset to convey only on SIMO

  • Communicate travel and connectivity outside the UK

  • Convey a wide range of international destinations

  • Ensure the solution works seamlessly within the existing brand framework

  • Creative Idea

  • Traveling moodboard

Decision making:

  • Collaborated with copywriters to inspire travel while highlighting cost savings.

  • Removed SIM cards as map pins from original concept; avoiding scalability and recognisability issues. Instead heroing the SIM within the brand thumbprint asset to enhance prominence.

  • Developed a supporting asset carrying the same visual concept of the brand polytubes wrapping around travel to create flex and extend brand proposition through-out the year.

Collaborators:

  • Andrew Clarke - Senior Copywriter

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